Five benefits of having an email ad server

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We are all well aware that there is money to be made from online advertising, whether directly promoting your own products/services or serving ads for your advertisers. If you have built up a large mailing list over the years and are not including ads in your emails and newsletters, you could be missing out on a lot of money. Going with an email ad server has a lot of benefits, some of which we will discuss in a moment, and you will find it to be a great way to increase your income using email advertising. Let’s get to some of the benefits of having your own email ad server:
Monetize your subscribers The people who have explicitly signed up for your mailing list have already made it clear that they want to hear from you. That is a huge advantage over other lead generation methods. Placing ads in the newsletters and emails that you send out to your subscribers will likely mean that you get a better-than-average response because of that high level of trust. The assumption will be that if you are promoting something, it must be good and of value to the people in your list.

Monetize transactional messages Whenever you make a purchase online, the vendor will almost always send you an email confirming your order or updates on your existing order. There are millions of these routine and seemingly boring emails going out every day. When it comes to online transactions, consumers tend to go over those messages again with a fine-tooth comb to ensure that the purchase is as it should be. At this point, you are reaching someone who is already in a buying mood, so what better time to tempt them with another offer by placing ads in those transactional emails?

Cross-promotion If you go online to buy a printer for your home or office, chances are that the seller will also try to sell you extra ink cartridges at the point of sale. This is cross-promotion and it is very common. There are all kinds of ways that you can use ads to sweeten the pot on a specific offer. You could try pairing your own items or perhaps add something from your value-added partners that will perfectly complement the products that you are promoting in your email campaign.

Ad flexibility With an email ad server, you have the flexibility to switch between different ads and advertisers so that you can offer your subscribers a deal that best matches the content of your message. This will allow you to create meaningful ads that will truly resonate with your recipients, as well as allowing you to segment and run different campaigns at the same time.

Data insights With your current email set-up, there is probably only so much you can learn from the messages that you deliver. With an email ad server, you will get access to all sorts of valuable data that will clearly show you how specific ads perform. This information will allow you to create even better emails in the future with an even higher conversion rate, which means more money in your pocket.

AdSpeed ad server is a reliable & powerful ad serving and ad management solution that serves your ads, tracks impressions & clicks and reports ad statistics in real-time. Driven by the latest ad serving technologies, the goal of Adspeed adserver is to provide a reliable platform that can help in executing online advertising strategy more efficiently.

Choosing the perfect pair of cycling sunglasses

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Many have presently turned to cycling as their new sport or hobby. The main reason for this is because of the fact that cycling is highly entertaining at the same time is good for the physical aspect of the body. However, when not done properly, such as not wearing the proper apparel or wearing the necessary protective gear, cycling can pose negative effects on the entire body, particularly some damage to the eyes that can end up being permanent.
First of all, the cyclists should get themselves their own pair of cycling sunglasses, especially if they plan to cycle through hot and ultimately sunny days. The direct glare of the sun can cause the cyclists to see some dark or black spots which can gradually develop into blindness once not properly or immediately taken care of.

Aside from the black spots, the eyes also naturally close up whenever the sun’s glare is too much for them to handle. And when cyclists close their eyes, even partially, then it would be expected that they will not be able to see the things or the obstacles that could be on their path properly. When this happens, they become much more prone to vehicular accidents, or accidents that are related to a collision with something or falling down from the bike.

In forest or tree-bound terrains, cyclists should also expect that there would be a of insects and dirt that can be right in front of them. When these minute creatures plus some dirt, sand or dust particles enter the eyes, it can be very painful for the cyclist. Usually, when cyclists feel pain during their trips or their cycling adventures, they tend to lose control with their bikes as they somewhat writhe in pain. This can also provide them with further potential for accidents.

In order to avoid this, what cyclists need to do is actually quite simple. They just have to get themselves their own pair of cycling sunglasses. It is also necessary that they get their own pair since hygiene is one of the most important health-related factors.

In the market, cyclists can easily choose from different kinds of cycling sunglasses, from different colors or varying designs. They can purchase ones that have clear lenses for dark nights or cloudy weather, or buy ones that have dark lenses for weather conditions that are too sunny.

How To Develop an Effective YouTube Content Strategy

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YouTube is the most famous video sharing platform in the world. It has become the second largest search engine online after Google. If you are planning to become a content creator on YouTube, it is important that you have a very viable content strategy planned beforehand.
Let’s have a look at some of the tips that might help you formulate an effective YouTube content strategy:

1. Choose Your Content Niche Beforehand

Making a video that goes viral doesn’t necessarily have to involve cats talking like humans or pulling off an extreme prank on unaware public. Video viewers might watch a variety of YouTube videos to just relax or to research or to even learn something useful. So, choose a niche that you may be good at. It could be anything. It could be giving out movie reviews, restaurant reviews, gadget reviews, how to make best from waste, DIY hacks, make up tutorials, tips to memorize things or even guitar lessons. Viewers should find your video entertaining as well as informative. Content is the king these days and it is wise to develop your YouTube content strategy by selecting the niche you are good at and can eventually flourish at. It is also important to make the videos relevant and interactive by keeping the viewers in mind and state reasons as to why they should watch your video and how it can help them. For example: If I am creating a video whose title is “Learn A B C D”, the last thing I should do is use difficult English words in the narrative. It is very likely that the 5-8years old kids might not be able to grasp such language.

2. Build a Timeline for Content Publishing

It is not possible to have an effective strategy if you do not chart out the frequency of video uploads with the relevant content. Don’t be demotivated if your first, second or even the first fifteen videos have a lesser viewer count than your expectation. It is important to not lose hope and consistently upload videos on your channel. Popular brands and channels have a frequency of posting videos every second day or third day. It is important to have a timeline of at least 3 months mapped out which chalks out what kind of video will be published and when. You can keep several occasions or festivals in mind and make videos accordingly if you plan well in advance. For example: If I am posting videos about “Save Environment” and motivating people to take necessary actions accordingly, it will be quite an irony if I don’t mention “World Environment Day” in any video on my channel. Hence a pre-planned timeline will work well, with certain modifications according to audience reactions.

3. Search Optimization is Essential

Don’t forget that there might be several content creators posting a video on the same topic as you are or they might have already posted one on the same topic. In such a scenario, how can you get your video rank higher in the search results? The answer to this question is, by performing search optimization. There are several ways in which you can optimize your videos to rank higher in the search results of the user. • Include an important keyword in the title of your video. • Draft and post a detailed and well explained description for your video. • Use relevant tags for your video according to the content. • Customize your thumbnail so that it looks relevant to your video’s content.

4. Focus on Community Building

It is the age of interaction. Just posting videos at regular intervals will not help your YouTube content strategy. It will not help your YouTube family grow. It is important to interact with your followers, urge them to like, share and subscribe to your channel. Make interactive videos which urge the user to think and be responsive instead of just listening and skipping ahead. Interact with the audience by replying to their comments and giving them helpful insights. This will build a very loyal and highly engaged audience. For Example: If I am posting a makeup tutorial video. The viewers might have a question regarding which brand I used as the eye liner or what is my daily face routine. By replying to their questions with relevant answers, they feel important and connected to you.

5. Establish Your Brand Through Videos

There are several options available on YouTube which help you endorse a particular video of yours through another video of yours. You can create a card and display it on your own video. This card includes the link of a related video or a featured product from your own channel. You can use this card towards the end of a particular video so that the audience stays engaged with your channel instead of choosing another channel’s video even after they are done seeing your video. Use the end screen of your video to familiarize your brand by placing your logo or animation along with the sound or song that reflects your channel’s content theme. Use similar colors in your logo, fonts and credits so that audience relates to you even more. This will help in creating and growing your brand identity.

These were a few tips that can help you create an effective content strategy for YouTube. However, there are many minute details involved in this process and it can often be time consuming as well. You might have less or no time to create such detailed content. In such cases, it is best to hire a YouTube content agency which can assist you in building content as well as market it efficiently. With their expertise and approach, you will be at the forefront of content creation.