Five benefits of having an email ad server

We are all well aware that there is money to be made from online advertising, whether directly promoting your own products/services or serving ads for your advertisers. If you have built up a large mailing list over the years and are not including ads in your emails and newsletters, you could be missing out on a lot of money. Going with an email ad server has a lot of benefits, some of which we will discuss in a moment, and you will find it to be a great way to increase your income using email advertising. Let’s get to some of the benefits of having your own email ad server:
Monetize your subscribers The people who have explicitly signed up for your mailing list have already made it clear that they want to hear from you. That is a huge advantage over other lead generation methods. Placing ads in the newsletters and emails that you send out to your subscribers will likely mean that you get a better-than-average response because of that high level of trust. The assumption will be that if you are promoting something, it must be good and of value to the people in your list.

Monetize transactional messages Whenever you make a purchase online, the vendor will almost always send you an email confirming your order or updates on your existing order. There are millions of these routine and seemingly boring emails going out every day. When it comes to online transactions, consumers tend to go over those messages again with a fine-tooth comb to ensure that the purchase is as it should be. At this point, you are reaching someone who is already in a buying mood, so what better time to tempt them with another offer by placing ads in those transactional emails?

Cross-promotion If you go online to buy a printer for your home or office, chances are that the seller will also try to sell you extra ink cartridges at the point of sale. This is cross-promotion and it is very common. There are all kinds of ways that you can use ads to sweeten the pot on a specific offer. You could try pairing your own items or perhaps add something from your value-added partners that will perfectly complement the products that you are promoting in your email campaign.

Ad flexibility With an email ad server, you have the flexibility to switch between different ads and advertisers so that you can offer your subscribers a deal that best matches the content of your message. This will allow you to create meaningful ads that will truly resonate with your recipients, as well as allowing you to segment and run different campaigns at the same time.

Data insights With your current email set-up, there is probably only so much you can learn from the messages that you deliver. With an email ad server, you will get access to all sorts of valuable data that will clearly show you how specific ads perform. This information will allow you to create even better emails in the future with an even higher conversion rate, which means more money in your pocket.

AdSpeed ad server is a reliable & powerful ad serving and ad management solution that serves your ads, tracks impressions & clicks and reports ad statistics in real-time. Driven by the latest ad serving technologies, the goal of Adspeed adserver is to provide a reliable platform that can help in executing online advertising strategy more efficiently.

Choosing the perfect pair of cycling sunglasses

Many have presently turned to cycling as their new sport or hobby. The main reason for this is because of the fact that cycling is highly entertaining at the same time is good for the physical aspect of the body. However, when not done properly, such as not wearing the proper apparel or wearing the necessary protective gear, cycling can pose negative effects on the entire body, particularly some damage to the eyes that can end up being permanent.
First of all, the cyclists should get themselves their own pair of cycling sunglasses, especially if they plan to cycle through hot and ultimately sunny days. The direct glare of the sun can cause the cyclists to see some dark or black spots which can gradually develop into blindness once not properly or immediately taken care of.

Aside from the black spots, the eyes also naturally close up whenever the sun’s glare is too much for them to handle. And when cyclists close their eyes, even partially, then it would be expected that they will not be able to see the things or the obstacles that could be on their path properly. When this happens, they become much more prone to vehicular accidents, or accidents that are related to a collision with something or falling down from the bike.

In forest or tree-bound terrains, cyclists should also expect that there would be a of insects and dirt that can be right in front of them. When these minute creatures plus some dirt, sand or dust particles enter the eyes, it can be very painful for the cyclist. Usually, when cyclists feel pain during their trips or their cycling adventures, they tend to lose control with their bikes as they somewhat writhe in pain. This can also provide them with further potential for accidents.

In order to avoid this, what cyclists need to do is actually quite simple. They just have to get themselves their own pair of cycling sunglasses. It is also necessary that they get their own pair since hygiene is one of the most important health-related factors.

In the market, cyclists can easily choose from different kinds of cycling sunglasses, from different colors or varying designs. They can purchase ones that have clear lenses for dark nights or cloudy weather, or buy ones that have dark lenses for weather conditions that are too sunny.